Last updated: October 2025
At Plum Valley, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or contact us. We follow the UK GDPR and the Data Protection Act 2018 to keep your data secure and handled responsibly.
This website is operated by Plum Valley, located at:
20 Gerrard Street, London W1D 6JQ
Email: plumvalleychinatown@gmail.com
Plum Valley is the data controller responsible for any personal information collected through this website.
We collect information in the following ways:
Contact forms: When you contact us through the website, we collect your name, email address, and any message you send.
Reservations: When you book a table through our partner OpenTable, your booking details are processed by OpenTable in accordance with their own Privacy Policy.
Analytics: We use Google Analytics to understand how visitors use our website. This may include your IP address, browser type, and pages visited.
Cookies: Our site uses cookies to improve functionality and measure performance. You can manage your cookie preferences at any time through your browser settings.
We do not collect sensitive personal information or store payment details through our website.
We may use your data to:
Respond to your enquiries or booking requests
Manage and confirm restaurant reservations
Improve our website and customer experience
Analyse visitor activity through Google Analytics
Comply with legal obligations or respond to lawful requests
We will only use your personal data for the purposes described above and only where we have a lawful basis to do so (for example, your consent or our legitimate business interests).
We may share limited data with:
OpenTable, to manage reservations
Google Analytics, for website analysis
Both services act as data processors under their own privacy policies. We do not sell or rent your personal information to any third parties.
We retain personal data only as long as necessary:
Contact form enquiries: up to 12 months
Reservation details: as required by OpenTable’s policy
Analytics data: typically up to 26 months (as set by Google)
After these periods, data is securely deleted or anonymised.
Under the UK GDPR, you have the right to:
Request access to the personal data we hold about you
Ask for corrections or deletion of your data
Object to certain uses of your data
Withdraw consent (where applicable)
To exercise any of these rights, please contact us at plumvalleychinatown@gmail.com.
Cookies help our site function properly and allow us to understand how visitors use it.
You can accept or reject cookies through your browser settings or cookie banner if displayed. For details on Google’s use of cookies, visit:
https://policies.google.com/technologies/cookies
Our website may contain links to external sites such as OpenTable or social media pages. We are not responsible for the privacy practices or content of these third-party websites.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last updated” date.
If you have any questions about this Privacy Policy or how your data is handled, please contact:
plumvalleychinatown@gmail.com
